Marketing and Communications
The Marketing and Communications team at Algoma University serves to enhance and strengthen the reputation of the University in the minds of our various constituent groups.
Among other things, we are responsible for the University’s online presence, including websites and social media, print publications, media relations, public relations, marketing and advertising. Brand recognition creates trust and instills confidence. Our goal is for all materials produced by and for Algoma University to be readily identified as such and represent what we stand for.
What We Do
Our mission is to elevate your remarkable accomplishments and contributions by effectively communicating them to our diverse audiences. From highlighting research breakthroughs to promoting upcoming events, our team is dedicated to sharing your success stories and furthering the University's reputation as a leader in education and innovation.
Internal & External Communications
- Media & Public Relations
- Internal Communications (Memos, Student Communications, AU Newsletter, etc)
- Social Media
- Management of the algomau.ca website
- Support for writing, editing and design of presentations and strategic documents
Marketing & Design
- Branding
- Advertising & marketing campaigns
- Graphic design for digital and print (posters, promotional materials, event and marketing collateral, social media, etc)
- Photography and videography
Our Brand
Maintaining our brand is everyone's responsibility. The strength of our University's brand is integral to our collective success and brand recognition fosters trust and confidence. Our shared commitment to upholding the brand's integrity is vital, and we encourage you to familiarize yourselves with our Branding Guidelines. These guidelines outline the visual elements, messaging standards, and communication strategies that contribute to a consistent and compelling brand identity.
Brand Story
Intimate, innovative, impactful… welcome to Algoma University. Find out more on our brand story.
Brand Guide
The key brand resources and fundamentals to get started with our brand. Find logos, colours and typography specs.
Quick Guide (PDF)
Learn our branding using this downloadable PDF quick guide. Find logos, colours and typography specs.
Meet Our Team
We're a creative crew dedicated to sharing Algoma U's success stories with the rest of the world
Jenna Mannone
Director, Marketing and Communications
Roberta Horst
Manager, Strategic Marketing
Based from our Brampton campus, Roberta oversees the talented members of our Marketing and Communications Team, helping to accelerate our ongoing efforts to develop and execute identified marketing and outreach strategies to support our brand refresh implementation, continued enrolment growth, expand program specific promotional activity, further increase awareness of our Special Mission, and assist with the development of internal and external stakeholder relations.
Roberta completed her Bachelor of Business Administration degree at our Brampton campus in 2015. Prior to this, she completed an Advanced Diploma in Business Marketing from Sheridan College. In addition, Roberta has over 15 years of related experience delivering best-in-class marketing communications strategies, including over six years of progressive experience in corporate and marketing agency related capacities within the GTA since graduating from Algoma University.
Mohamed El Kahlout
Manager, Communications
Email: [email protected]
Mohamed is a dynamic Communications Manager with global experience in strategic messaging, media relations, crisis communications, and public relations strategies. He is adept at creating and implementing innovative PR plans that enhance brand reputation and engage diverse audiences. Mohamed oversees the Communications Team at Algoma University, ensuring the development and execution of strategic internal and external communications.
Based in our Sault Ste. Marie campus, Mohamed is a results-driven professional committed to achieving organizational objectives. He holds a BA in Journalism and Media from Dublin Business School, and a MA in Media and Communications from City, University of London.
Meg Parlowe
Senior Communications Officer
Meg is a long-standing and passionate member of the Communications team. With years of experience and a deep love for Algoma University’s students and its Special Mission, she brings energy, creativity, and heart to everything she does.
She collaborates closely with departments across the university and external partners to strengthen Algoma’s reputation through social media, media relations, internal communications, and advancement initiatives.
Meg holds a BA in Communications with minors in Public Relations and French Literature, and has spent over a decade honing her skills in writing, editing, and crisis communications—often fuelled by caffeine and a good playlist. Whether crafting a press release or shaping a communications strategy, her focus is always on meaningful, student-centred content.
She’s especially passionate about exploring creative, user-friendly platforms to tell compelling stories that reflect Algoma’s Special Mission, uplift community voices, and make a lasting impact.
Maryn Kirk
Senior Digital Communications Specialist
Maryn is our Senior Digital Communications Specialist. She holds a BA (Hons) in Advertising and Marketing Communications from the Technological University of Dublin.
Maryn specializes in creative technology and is responsible for planning, developing, and managing the University’s digital content strategy to strengthen its reputation and raise awareness of Algoma University. Through the creation of original and curated content, Maryn manages and creates engaging user experiences on Algoma University’s official social media channels and is the primary content creator for algomau.ca. Maryn works closely with a variety of departments campus-wide to review, monitor, and develop user experience improvements to digital communications.
Brandie Sanderson
Marketing and Communications Coordinator
Brandie is part of the Marketing and Communications Team. With over 20 years of experience in the graphic design industry, Brandie brings her creative out-of-the-box thinking to elevate Algoma University’s global standing and reputation. She possesses an Honours Advanced Diploma in Graphic Design and an Art Fundamentals Certificate from Sheridan College. She has developed ad campaigns and built many brand identities from the ground up. She collaborates with various university departments and external vendors to ensure the successful creation of top-tier promotional materials.
Chris Ricci
Webmaster
Email: [email protected]
Linkedin: https://www.linkedin.com/in/chrisricci2025/
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